![]() ![]() ![]() “Like many, I thought this poster originated in World War II,” says Mihaly. Army was designed by celebrated illustrator James Montgomery Flagg, who adapted his 1916 Leslie’s magazine cover for the iconic message and used himself as a model for Uncle Sam (the Roman nose is the giveaway). ![]() Messages urged not only enlistment, but service on the home front, including investment in the war effort and humanitarian aid. Last Curator of Graphic Arts and Social History for The Huntington, observes, “What is new is the organized, mass distribution of posters during World War I.” Government agencies and private charities in combatant countries raised a volunteer army of artists, most very well known, to produce designs-startling in their variety-that were seen everywhere people looked: on walls, in windows, on public transportation, and in popular magazines. Poster art had been used earlier to rally support for causes, but as David Mihaly, Jay T. The Huntington Library, Art Collections, and Botanical Gardens. Treat 'em Rough / Join the Tanks United States Tank Corps, United States, 1918, August William Hutaf (1879–1942), color lithograph. ![]()
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